Melina Sweet
 

The Rowan

Kimpton Hotel & Restaurant Group pioneered the “boutique” hotel category over 30 years ago and is continually expanding its horizons. With its talent for finding prime travel destinations, the Kimpton team saw an opportunity to revitalize Palm Springs with a desert retreat in the middle of the downtown strip. with their new hotel, The Rowan. The hotel boasts 4 food and beverage programs—a sleek lobby lounge, a rustic Mediterranean café, and a rooftop pool bar and restaurant with unparalleled views of the stirring desert life. Kimpton reached out to Farm to nurture these 4 programs to life. I was tasked to utilize the brand identities and craft collateral systems for the 4 F&B programs, as well as lead the print production process by attending press checks and project managing the vendors. Now, after 2 years since it’s opening The Rowan was awarded #1 Hotel in Southern California by Conde Nast.

 
 

 

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Window Bar

The Rowan Hotel in Palm Springs places a fresh perspective of a desert oasis. Just steps from the San Jacinto Mountains, Window Bar welcomes you with a view that seamless blends the rugged desert beauty with a high style sleek interior ambiance. In creating this unique desert destination, I was inspired by the expansive bookshelves in the hotel’s living room which homes the bar. Each beverage category is a new chapter in the drink menu that looks like a hardcover book and the food menu resembles a library check out card. All a nostalgic nod to the school libraries we grew up with. I expanded the brand into collateral items such as the bar book, food menu and check presenter.

Branding crafted by Carol Reyes & Aaron Atchison.

 
 
 
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Juniper Table

Juniper Table at The Rowan Hotel puts you at the heart of Downtown Palm Springs. Known for their Mediterranean inspired flavors, quality coffee and cocktails. Farm Design worked in creating the brand identity, menu boards, handheld menus and to go packaging items to complete the total brand experience.

Branding crafted by Carol Reyes & Aaron Atchison.

 
 
 
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4 Saints at The Rowan

Named after the four prominent peaks of Southern California and recognized as Coachella Valley’s only rooftop venue, 4 Saints perches on the seventh floor of the Kimpton Rowan Hotel. Providing out of town guests and locals a desert chic social gathering place. For 4 Saints, there is a certain classic essence to the logo juxtaposed with linear elements that make the overall brand take on a modern and edgy aesthetic. Finding ways to tie the experience together, I threaded the brass accents throughout the restaurant’s interior to the brass clip on the check presenter or even gold foil print techniques to give a simple yet sophisticated touch for the menu.

Branding crafted by Christine Gonda, Joe Huber & Aaron Atchison.

 
 
 
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High Bar

Situated on the rooftop of the tallest building in downtown Palm Springs, you will find a refreshing pool bar oasis, suitably named High Bar. Delectable drinks, fine finger foods, vivid vistas—it’s a no-fail recipe for living the “high life”. With such a fun project at our fingertips, I created custom drink illustrations along with art directing illustrations by Carol Reyes which were applied to various touchpoints throughout the pool bar. Also adding an additional bit of whimsy by sourcing cocktail paper clips to adorn the check presenter.

Branding crafted by Carol Reyes & Aaron Atchison.

 
 

 STUDIO

Farm Design

ROLE

Collateral Design
Print Production
Vendor Management
Project Management

ART DIRECTOR

Christine Gonda

Illustration

Carol Reyes

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