Kimpton Hotel & Restaurant Group pioneered the “boutique” hotel category over 30 years ago and is continually expanding its horizons. With its talent for finding prime travel destinations, the Kimpton team saw an opportunity to revitalize Palm Springs with a desert retreat in the middle of the downtown strip. with their new hotel, The Rowan. The hotel boasts 4 food and beverage programs—a sleek lobby lounge, a rustic Mediterranean café, and a rooftop pool bar and restaurant with unparalleled views of the stirring desert life. Kimpton reached out to Farm to nurture these 4 programs to life. I was tasked to utilize the brand identities and craft collateral systems for the 4 F&B programs, as well as lead the print production process by attending press checks and project managing the vendors. Now, after 2 years since it’s opening The Rowan was awarded #1 Hotel in Southern California by Conde Nast.