“The definition of genius is taking the complex and making it simple.” –Albert Einstein
The founders of Better Booch made it a point to that they hoped for this quote to be the perfect embodiment of their brand and products. Having this quote as a foundation, we knew that this was a unique opportunity to establish a simple and clean aesthetic for the Better Booch brand. Founded by Trey & Ashleigh Lockerbie, Better Booch is a Los Angeles-based premium small batch kombucha brand that prides in the healthy attributes of their brews and their balanced flavor profiles.
In 2018 with their eyes set to become a national brand, Trey & Ashleigh reached out to Farm for a brand and packaging refresh. Through extensive research and strategy, I developed a complete branding and packaging system. Inspired by the simple ingredients they use for their brews, the packaging takes on a minimal look with quirky yet approachable illustrations and logo. The design has elevated the brand’s presence on the shelf and in the world of beverage, boosting them to become a major player in the kombucha market space. As the lead for this account, I developed the branding and packaging from start to finish. As well as, expanded the Better Booch branding onto web platforms (wip), expo booth and marketing collateral.