Brief: Superette Tea Collective creates tea blended with flowers, roots and specifically Brazilian Guarana seeds that gives the tea a super energizing kick. The seeds are known for giving you more energy than coffee but without the crash, so you can continue on your adventures.
Problem: Superette sets itself apart from its competitors by providing an alternative to coffee in tea form. However, their current branding downgrades the product rather than enhancing it.
Solution: The updated brand embraces a fresh, informative design style while being evocative of an authentic outdoorsman and an honest, American-made craft.