Brief: Founded in 1995, Craftsman Brewery Company is the Los Angeles county's oldest and most distinguished microbrewery. The secret ingredient to their beers is pretty simple: integrity. Owner and brewer, Mark, brings that integrity into every step of the brewing process. Known for excellent core beers, this Pasadena brewery is becoming even more popular and needed a refreshing yet nostalgic rebrand.
Problem: The brewery scene isn’t as popular as it is in Austin, so Craftsman is limited to a tasting room. It is a well reviewed and loved company that could increase its recognition as a packaged and sellable product.
Solution: Expanded the company’s tap beer into canned beer that could be sold as singles or packs. Using a system of stained glass patterns and colors inspired by their flavors.