Better Booch

As Kimpton continues to create customizing experiences across the country, The Rowan Hotel in Palm Springs places a fresh perspective of a desert oasis. Just steps from the San Jacinto Mountains, the Window Bar welcomes you with a view that seamless blends the rugged desert beauty with a high style sleek interior ambiance. In creating this unique desert destination, Kimpton partnered up with Farm Design to conceptualize the lobby bar name along with a classic branding system for menus and coasters.

Studio: Farm Design
Role: Brand Identity, Logo, Packaging, Website
Creative Director: Aaron Atchison
Art Director: Christine Gonda
Years: 2018–2019