Melina Sweet 



Better Booch
            In 2018 with their eyes set to become a national brand, Trey & Ashleigh reached out to Farm Design for a brand and packaging refresh. They were wanting to take their brand away from the quintessential yogi-vibe that was dominating the kombucha and functional beverage space at the time.

Through extensive research and strategy internally, their complete branding and packaging system was refreshed. Since the rebrand, the design has elevated the brand’s presence on the shelf and in the world of beverage, boosting them to become a major player in the kombucha market space.
5 years later, Better Booch wanted to take their sucessful refresh and push it a little further.          WORK
Design Lead
Branding
Packaging
Collateral

         AGENCY
Another

        CONTENT
Facile, Willa Creative, Extra Hours Agency

          TEAM
Chelsea Matthews, Jonathan Godinho, Ivan Alvarado, Sundai Johnson, Michael Irwin